As Social Media Team Lead for SciVite—a virtual interactive tour project commissioned by Washington State University Vancouver—I led digital engagement efforts to promote the Life Sciences Building for recruitment and outreach. I developed a four-phased content strategy tailored to multiple audience segments, created original digital content aligned with WSU’s brand guidelines, and managed content calendars across six social platforms. My work helped strengthen the project’s visibility and positioned SciVite as a compelling tool for showcasing student research and campus innovation.
SciVite
